Archive for June, 2007

Love and business

June 21, 2007

In 1963, Bob Dylan sang: For the times they are a-changin.’ Since he sang these words, the times have changed faster and faster.

In 1970, Alvin Toffler published Future Shock, which he encapsulated as: “Too much change in too short a period of time.”

The 21st Century is witnessing change at an awe inspiring rate. If you happen to be a business owner / marketer, change is engulfing you like a blizzard.

When it comes to marketing products or services, the old paradigm of ‘push marketing’ (i.e. mass advertising) is losing its power.

Perhaps the most significant change is in the realisation that we can attract customers, money and resources to ourselves and our enterprises – if we change our way of thinking.

We must put the customer first. We must seek to educate ourselves and then to educate them. We must put their interests before our own. There is one word which sums up this approach. And the word is…


How does this list sound to you: love, spirituality, selflessness, customers, integrity, business?

Many businesses use these words everyday in their thinking. They are doing extremely well. On the other hand, many enterprises are stuck in a 20th ‘push’ or ‘battle’ approach.

They will find it harder and harder to attract staff, customers and money.

I wish you all the best in everything you do,

The fear of public speaking (and why you should overcome this)

June 13, 2007

I wonder how you would feel about getting up and talking
to a room full of strangers? According to Business Networking
Strategist, Andy Lopata, most people would rather die than
become a public speaker!

However – this is one of the best ways of attracting
customers / clients. (I find about a third of my clients via my
seminars and public speaking events. The last three have all
found me this way).

Public speaking is a learned skill. If you want to find out
how to improve your ‘platform skills’, check out Toastmasters.
They will help you to become a better speaker (for a
remarkably low investment).

Take every opportunity to talk to groups of people who
belong to your target market. Talk with passion and
enthusiasm. Don’t worry if you stumble: just keep talking!

Here is a tip for you: Mind Map your presentation.

I wish you all the best with your marketing!

All the best,